Tag: branding

Dear England: Your food needs PR.

Posted on
Nov 19, 2009

Branding is everything. Whenever anyone disputes this point, my husband brings up Altria. They saw a jump in investors when they stopped calling themselves Philip Morris. Altria sounds new and youthful. Philip Morris sounds like a hacking cough. So while I was impressed with some of the copywriting I saw in the U.K., as well…

Keep reading

On Instagram @theeverywhereist

  • This was the sky tonight. #nofilter #sunset #Seattle
  • I may have done something rash. Really rash. #undercut
  • Friends, @publicaffairsbooks is giving away copies of my memoir on Goodyear! Check out their feed for more info!
  • This is terrible. #puns #badpuns #punsfordays
  • I can't believe my trip to #Cambodia was almost exactly three years ago. That was when I had the pleasure of meeting Lucky the elephant at a wildlife refuge. She was a teenager, and definitely acting the part. . . . 
#elephantlove #elephants #taoprohm
  • Rand told me this was the first weekend in a long time that he didn't spend at his computer. We could barely remember the last time we went to Bainbridge, but holy cats did we pick a good day for it. #randaldineselfie #selfiesonaboat #bainbridgeisland
  • Dinosaurs.
  • I am absolutely blown away by @somekindofalibrary's gorgeous photo and review of my book. I'm near tears on the lightrail right now (it's been an emotional week). Thank you so much, Renée!
  • Super honored that @booksandpolkadots brought my book on vacation! It's so gratifying to know that I've earned carry-on status. 😊❤️
  • Sometimes adulthood means buying a necklace that consists mostly of plastic dinosaurs.

All Over The Place

Buy my book and I promise I'll never ask you for anything again.

BE AWESOME. BUY IT.