Branding is everything.
Whenever anyone disputes this point, my husband brings up Altria. They saw a jump in investors when they stopped calling themselves Philip Morris. Altria sounds new and youthful. Philip Morris sounds like a hacking cough.
This might be the one instance in the history of time where “devil” is a preferable word to “pickle”. Even “brined eggs” might have been preferred here. But “pickled eggs”? No no no. Combining two things you find in most people’s refrigerators, and then NOT REFRIGERATING THEM is a very bad idea. With a better name they might be … ah, hell. Who am I kidding? The name doesn’t matter at this point. Just don’t eat these unless you want Botulism. (more…)