WTF Weds: Grocery Store Sign in Boise

Posted on
Nov 30, 2011
Posted in: Random Musings, WTF

The signs above grocery aisles are always amazing to me. Not only do they serve as a highlight reel for whatever is located in that aisle, but they also provide me a brief glimpse into whatever corner of the world I’m in. The items listed on those signs sustain the population of that area. These are the things they fill their carts with, what they pop out to grab in the middle of the night.

And occasionally, those signs are hilarious.

According to this one, spotted in a Portland drug store, a lot of folks in Oregon are searching for douches (I know of several in Seattle I would be delighted to send their way). And a good number of folks in Idaho are evidently looking for beverages whose popularity peaked sometime during the Reagan administration:

I can't decide if this is brilliance, or madness.

The mix of terms, ranging from generic to oddly-specific (Shasta? Really?) was wholly unexpected, but I can’t fault the store for it. Clearly, the good shoppers of M&W Markets in Boise know precisely what they want, and many are fortunate enough to live in a world where they can have it. Their desires hang above for all to see, illuminated by the heavens. It may be cryptic, but it’s honest. I imagine the aisles in the store of my heart would be no less befuddling to an outsider as well:

But as long as we all know where to find the things that sustain us, I suppose it doesn’t really matter.

Leave a Comment

  • Vivek Kedia

    4 for cake and 1 for Rand ?

    • kokopuff

      I think it’s nice that she has to have four aisles of cake equal just one aisle of Rand.

  • ‘Beverages whose popularity peaked sometime during the Reagan administration’, that’s brilliant! Really like the blog btw.

    • UnicodeJoe

      I live in Utah, and oddly enough, those beverages are still very common. I have a Shasta orange by me as I write this.

  • Wow, those are amazing signs! Sooo unhealthy…

  • Cheryl

    In southern California companies pay for their brand to be posted.

More from The Blog

On Instagram @theeverywhereist

  • I sent @randderuiter to the housewares store by himself and this happened. I am the luckiest woman in the world. #christopherwalken #davidbowie #bowiepillow #walkenpillow
  • Super honored to be a part of @booksonthesubway - If you are in NYC, keep an eye out for All Over The Place! If you see a copy, feel free to take it home and read it (just be sure to return it when you're done!) #bookstagram #bookworms #booklove #booklover #booksonthesubway
  • 9 years ago today. Happy anniversary to the undisputed champion of my heart.
  • My husband just made me pasta on an ancient stove in our Air BnB and it is amazing.
  • I thought she was fake for a second. She's not. Just very used to people. #ashlandoregon
  • Author perk I didn't know about: when you befriend other writers, you get to read their new books before anyone else. Andrea, I'm am devouring your newest novel, which is salacious and fun and glamorous and soooo New York. So glad I don't have to wait until March 😘 #bookstagram #bookworms #advancecopy #books
  • The wildfires are so bad, it's raining ash in Seattle. Everything smells like smoke. This collected on my windowsill today. ON THE INSIDE.
  • Caught about 3 seconds of a smile during an otherwise cranky day.
  • The first rule of Headband and Blue Shirt Club is that you need a headband and a blue shirt. There is no second rule.
  • This again. Heading home after a long weekend in Vermont, celebrating Rand's cousin Kyra and her brand spanking new husband, Andrew. #thisagain #randaldineselfie #selfiesonaplane

All Over The Place

Buy my book and I promise I'll never ask you for anything again.

BE AWESOME. BUY IT.