Tag: clotted cream

Dear England: Your food needs PR.

Posted on
Nov 19, 2009

Branding is everything. Whenever anyone disputes this point, my husband brings up Altria. They saw a jump in investors when they stopped calling themselves Philip Morris. Altria sounds new and youthful. Philip Morris sounds like a hacking cough. So while I was impressed with some of the copywriting I saw in the U.K., as well…

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