Tag: marketing

Pitch Be Crazy (or How I Respond to PR Emails)

Posted on
Jun 12, 2012

As a writer, I am constantly concerned that something big might escape my notice, and when a new social trend is born, when something of cultural significance occurs, I will emerge from a bathroom that smells of methane and will ask the masses: What did I miss? And they will roll their eyes and feel…

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Dear England: Your food needs PR.

Posted on
Nov 19, 2009

Branding is everything. Whenever anyone disputes this point, my husband brings up Altria. They saw a jump in investors when they stopped calling themselves Philip Morris. Altria sounds new and youthful. Philip Morris sounds like a hacking cough. So while I was impressed with some of the copywriting I saw in the U.K., as well…

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On Instagram @theeverywhereist

  • I asked Rand's grandfather what he thought about his grandson becoming an author. He tried to pretend he was unimpressed.
  • When People Are Nice To Me, I Find It Profoundly Confusing: The Geraldine DeRuiter Story.

We had a lovely dinner with some folks based here in Quebec, and they also gave me cupcakes, and it was all lovely and confusing because I am a nightmare of a human.
  • I went to a stunning library in Quebec City today - the Maison de la litterature was once an old church, and now it is full of books and winding staircases.
  • He complained that we were old, and I told him that we had maybe five more minutes of being young and beautiful, so let's enjoy them. Here they are.
  • It's below freezing in Quebec, and I'm fairly certain everything is haunted, but people are politely enduring my terrible French and there is poutine everywhere, so ... win?
  • Just rummaged through my office, looking for a notebook so I could write down some ideas for my next big project. I opened up this one and found a handwritten draft of the intro to my last book. #thisisagoodsignright
  • Look, just because I rolled a snickerdoodle in curry powder doesn't mean I'm a domestic goddess. Domestic demigoddess? Maybe.
  • Bye-bye, San Diego. It's been ... surprisingly cold, actually. But thanks for the Vitamin D.
  • That'll do, San Diego. That'll do. #tacotacotaco
  • Why, yes, my PJs do feature a cartoon version on my husband of them.

All Over The Place

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