Tag: marketing

Pitch Be Crazy (or How I Respond to PR Emails)

Posted on
Jun 12, 2012

As a writer, I am constantly concerned that something big might escape my notice, and when a new social trend is born, when something of cultural significance occurs, I will emerge from a bathroom that smells of methane and will ask the masses: What did I miss? And they will roll their eyes and feel…

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Dear England: Your food needs PR.

Posted on
Nov 19, 2009

Branding is everything. Whenever anyone disputes this point, my husband brings up Altria. They saw a jump in investors when they stopped calling themselves Philip Morris. Altria sounds new and youthful. Philip Morris sounds like a hacking cough. So while I was impressed with some of the copywriting I saw in the U.K., as well…

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On Instagram @theeverywhereist

  • Bad news: Rand met our friends' wee one, and they didn't get along at all.
  • Romance + bleak awareness of our own mortality is my absolute jam.
  • He said something to me today about his biggest regret, and it broke my heart. Mine are few and far between, but missing out on him would have easily been one.
  • I think they look like ballerinas. #jellyfish #vancouveraquarium #aquarium
  • These two. Proof that a 36-year age difference shouldn't stop you from being friends. #capilano #vancouver
  • Little man was super into Rand. I can relate.
  • He was pretending to be an #owl.
  • This was the sky tonight. #nofilter #sunset #Seattle
  • I may have done something rash. Really rash. #undercut
  • Friends, @publicaffairsbooks is giving away copies of my memoir on Goodyear! Check out their feed for more info!

All Over The Place

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