Tag Archives: marketing

I am at it again. Spending way too much time replying to spammy requests for guests posts or ads. Apparently I haven’t made it clear enough here or here.

 

This time, I’ve started including photos and graphics in my replies, which I think is a nice touch. It really tells these people who haven’t bothered to read a single word on my site that I care. Because anyone can tell them to fuck off. But me? I take that extra step to confuse them.

While I was answering these emails, my husband’s reaction was as follows:

“Baby … what?”

“I don’t know if this is the best way to spend an afternoon.”

“Shouldn’t you be working on your book?”

“Is that my shirt?”

And the answer to all of these questions is a resounding “MAYBE.”

Here’s the third installment of this series. Earlier blog posts can be found here and here.

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After the delightful success of my email conversations with Ted (spoiler: we’re now totally besties, and talking about gelato), and all the fun I had last time I replied to PR pitches and the like, I decided to respond to a few more emails that I probably shouldn’t have.

I’m starting to think I have too much time on my hands.

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These are actual emails (or portions thereof) that I have received, with my replies listed beneath them (yes, these were emails I really sent.) No one has written back, except for the last guy, and I’m guessing he wishes he hadn’t.

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As a writer, I am constantly concerned that something big might escape my notice, and when a new social trend is born, when something of cultural significance occurs, I will emerge from a bathroom that smells of methane and will ask the masses: What did I miss? And they will roll their eyes and feel embarrassed for me, as I did for that man who I encountered on a bus in mid-September, 2001, when he asked someone if they had heard about these planes crashing in New York (as he had just found out about them), and it was all the rest of us could do not to shout, HOW COULD YOU HAVE NOT HEARD ABOUT THAT?

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Branding is everything.

Whenever anyone disputes this point, my husband brings up Altria. They saw a jump in investors when they stopped calling themselves Philip Morris. Altria sounds new and youthful. Philip Morris sounds like a hacking cough.

So while I was impressed with some of the copywriting I saw in the U.K., as well as the food, their cuisine needs a bit of rebrand. Let’s take a look a few examples from our lovely day in Brighton

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Pickled Eggs

Ewwww .... and also, ewwwww.

Ewwww .... and also, ewwwww.

This might be the one instance in the history of time where “devil” is a preferable word to “pickle”. Even “brined eggs” might have been preferred here. But “pickled eggs”? No no no. Combining two things you find in most people’s refrigerators, and then NOT REFRIGERATING THEM is a very bad idea. With a better name they might be … ah, hell. Who am I kidding? The name doesn’t matter at this point. Just don’t eat these unless you want Botulism. (more…)